The Message Development Process

A refined message is one that is unmistakably precise. Panda Professionals helps its clients clearly identify what they want their audience to know, do, believe, or feel after receiving the message.

After a message has been clearly defined, Panda Professionals’ experienced instructional designers carefully develop the specific content to be conveyed and the educational level at which it can be best presented. ​

Effective message delivery can take many forms. From written instructional materials to professional audio or video delivery, Panda Professionals helps clients choose the right medium for maximum message impact. ​

Learning assessment is key to ensuring a delivered message has, in fact, been properly received. From line-level employees to upper-management, Panda Professionals specializes in measuring both short-term learning and longer-term information retention. ​

In most cases, important messages must be delivered more than once. Normal staff turnover, changing consumer preferences, and advancements in technology are just a few examples of why the maintenance and future re-delivery of key messages must be carefully planned. ​